9/5 晨摘

1.7 Habits of Highly Effective Personal Branders by Heather Huhman

（1）Express genuine interest in their profession or industry.
（2）Know the importance of clarity and consistency.
（3）Know their values.
（4）Identify their audience.
（5）Position themselves as experts.
（6）Keep their online presence up-to-date.
（7）Keep learning.


2.3 tips for better listening—and the one attitude that makes all the difference by David Witt

Explore—ask open-ended questions such as “Can you tell me more about that?” and “How do you think that will go?” and “What does that really mean?”

Acknowledge—respond with comments such as “You must be feeling …” or “So, if I’m hearing you correctly, what you’re saying is ….”

Respond—now that you have a good understanding of the direct report’s point of view, you can carefully move forward with a possible response.


3.Resume Botox: 9 Ways Your Resume Can Avoid Ageism by Phil Rosenberg

（1）Be Great For THAT EXACT JOB.
（2）Demonstrate Subject Matter Expertise.
（3）Dump Years Of Experience.
（4）Drop Details Of Early Jobs.
（5）Drop references to old technology.
（6）Use Social Media.
（7）Use current resume formats.
（8）List education last, not first.
（9）Use Bullets Instead Of Paragraphs.


4.四則專業建議，讓你的原生廣告更加自然 by DAN GREENBERG 譯/Jenny

（1）在封閉的平台內插入開放的廣告
（2）使用友善的使用者界面
（3）挑選廣告商：傳遞具有價值的內容
（4）分析數據並追蹤參與率和擴散效應（viral lift）

三個人機介面趨勢：

（1）瀑布流式排版、推文廣告
（2）圖片嵌入式廣告
（3）www.inside網格式廣告


5.信息图：第一印象的魅力 by Irina 譯/兔不二

1000 x 2434 大圖

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