- Research. Researching start-up competitions is the first necessary step towards winning one. It’s important for start-ups to understand what competitions are applicable to them and when the deadline is set.
- Read Success Stories. Learning about the experience of previous winners helps start-ups to increase their understanding of the expectations of the competitions and the judging panel. Through reading about the successes of previous companies and the steps they took to achieve their victory, start-ups are likely to become more aware of their own strengths and weaknesses. Another constructive way for start-ups to recognise their own flaws and work on improving them is through learning the reasons behind the failure of other companies.
- Meet The Criteria. It is important for start-ups to know the particular criteria necessary for applications. Competitions set specific conditions of entry and are often only applicable to certain start-ups. For example, the ‘Visa Elevator Pitch’ will only accept video entries, whilst you have to be a country-based business to be eligible for the ‘House to Home’ competition. It is also a good idea for start-ups to learn who is on the judging panel and research the interests of the judges. Tailoring an application to the requirements of a competition and making an effort to impress the judges will considerably increase the chances of victory.
- Prepare Your Pitch! It is of course important to have a strong pitch to put forward in these competitions. Start-ups must ensure that their pitch is short, to the point and original. They need to focus on their unique selling point and flaunt it. Effective and innovative pitches take time to develop; it is vital to try various ideas, test them out on different audiences and listen to the feedback. Make sure you get some inspiration for outstanding video pitches.
- Finally, Apply! The start-up scene within Europe and particular in the UK is growing fast and brings with it many competitions. In the Flat-Club database of start-up competitions, over 85 have been included within Europe, totalling an average of almost 2 competitions a week to enter. Each competition gives start-ups the chance to learn from their weaknesses and build on their strengths. It is therefore important to never give up at the first hurdle; applying and re-applying is the key to success.
2.IDC：市场需求疲软，二季度全球服务器市场收入下降4.8% by boxi
供应商情况
- 受高性能计算机云基础设施建设的影响，Linux服务器需求继续维持正面，二季度收入有1.7%的1增长，达28亿美元。在服务器收入中的占比已达22.1%，这一数字比去年同期增长了1.4%。
- 微软Windows服务器需求微升0.3%，本季度收入为60亿美元，收入份额占比为47.9%，与去年同期相比提高了2.4%。
- Unix服务器收入则下降了20.3%，为23亿美元，收入份额占比为18.4%。IBM的Unix服务器收入下降了10个百分点，但其Unix服务器市场份额与去年同期相比反而增加了6.1个百分点。Unix的糟糕数据原因在于许多Unix服务器正处于换代期，同时也因为许多工作负荷正往其他平台迁移。
- 其余非x86服务器（RISC、EPIC、CISC架构）的市场份额下降了19.4%，收入为39亿美元。这已经是连续第四个季度出现下降。非x86服务器的份额占比为30.6%。
x86服务器动态
X86服务器需求继续改善，收入提高了3.5%，为87亿美元，但出货量略降了0.6%，为190万。
刀片服务器市场情况
刀片服务器市场继续稳步增长，本季度收入与去年同比增长了6.3%，出货量也有4.1个百分点的增长。刀片服务器的总体收入为21亿美元，占据当季服务器收入的16.9，这个数据创造了新高。刀片服务器中x86架构的超过90%，其收入占据了x86服务器收入的22.1%。
3.[探讨]优秀程序员和一般程序员差别在哪？by 夏梦竹
优秀程序员的标准：
（1）要懂逻辑，这点其实挺难达到，很多很不错的程序员其实逻辑能力不行，所以我觉得限制了他们更深一层次的发展，或者说限制了他们解决特别复杂问题的能力。
（2）要有分析能力。这也是解决复杂问题不可或缺的能力。
（3）要会自学，技术发展速度很快，如果没有自学能力会被淘汰的。所以在中国英语要好，不然看不懂最新的技术走向。
（4）要有良好的时间管理习惯和意识。
（5）要有耐心，肯于付出。
（6）要有良好的工作习惯。
（7）会看且勤于看文档。
优秀程序员的特征：
（1）对编程有浓厚的兴趣，由兴趣能驱动自己的探索和钻研精神，优秀程序员一般喜欢用业余时间探索和自己琢磨点东西，研究点开源框架和源代码，关注新技术，喜欢研究和探索算法，逻辑方面的内容。
（2）懒于做重复的事情，对于重复事情有独有的程序员思维，即通过程序或其它自动化方式解决重复问题，而留更多时间去思考。
（3）会从简单功能实现，花哨的界面转移到对安全，性能，可扩展等底层架构的关注。
（4）有明显的自恋和偏执特征，有较为希望独自工作的特征，比较难于被非技术背景管理者驾驭，高度强调自我能力价值的被认可，而且很多优秀程序员并不是好教练。
（5）有较为扎实的算法，数据结构等理论知识的基础。这些让他们在迅速进入新领域的时候快人一筹。
4.【信息图】数据告诉你，为什么智能手机用户对企业是重要的？ by 范怿Ryan
#1 智能手机给网站带来的流量不可忽视
在过去一年里(2011Q2-2012Q2)，智能手机给网站带来的流量增长了103%。在全球的智能手机的覆盖率上，安卓占61%，iPhone占20.5，其他分别是黑莓，微软等。但是，根据在线购物网站的流量调查中发现，iPhone给这些购物网站带来了更多的流量，在去年一年里流量增长117%，安卓给网站带来的流量增长85%。
#2 iPhone持有者的购买能力更强？
就目前而言，智能手机中，虽然Android的市场分配率占着绝对的优势，但是iPhone持有者的购买能力可能更强。在线购物网站的流量中，来自iPhone的占5.41%，安卓占3.31%。
#3 消费者都在拿智能手机做什么？
37%的消费者会拍自己钟意的产品的照片、35%会通过手机搜索店铺、35%的消费者会搜索产品信息和价格、34%会发送产品的照片、33%会在店铺搜索关于产品的信息、33%会分享产品信息给好友或家人、26%的消费者会通过手机购物。
#4 数字营销者都在做什么？
46%的受调查企业有了自己的移动版网站、45%的企业有了自己的移动APP、35%的企业把自己的电子邮件转化成了移动版本、32%的企业推出过自己的移动信息Campaign、27%的企业在尝试根据地点定位去发现目标消费者。
5.Maximizing your launch on iOS and Android by Tyler York
Discoverability on iOS：
（1）The main driver of discovery on iOS is the Top 25 List.
＊Only download numbers seem to contribute to ranking in this list.
（2） Get a coveted Feature spot from Apple.
- Making a beautiful game is required.
- Having your game be free to download significantly improves your chances.
- Don’t forget, Apple doesn’t make these picks for charity: their goal is to make money.
- If they think your game will monetize well, that will improve your chances.
- Lastly, integrating Apple APIs such as Game Center give you a slight edge as well.
Discoverability on Android
（1）Unlike Apple, a combination of variables determine ranking in the Google Play marketplace:
- App store optimization (ASO, not unlike SEO)
- Daily active user count (DAUs)
- Click-to-install rate
- Uninstall rate
（2）Search:
Your goal is to either establish a strong brand name that you can own (ie “Angry Birds”), or optimize your app’s launch around commonly used search terms in the genre (ie “physics puzzle game”).
Launching on iOS
Press：
- Connect with them: Show the reviewer that you read and enjoyed their coverage of similar games.
- Get their attention: Tell them what is unique about your game.
- Meet in-person: If you are in the same city, meet with them in-person to give them a demo.
- Make the sale: Explain why your game is a great fit for their audience.
- Close the deal: Give them a promo code to access your game early and ask them if they would be interested in reviewing your game.
- Negotiate embargoes: So that their reviews post when your game is live. This will help drive traffic.
- Don’t be ashamed to pay: Due to the high number of games being submitted, a number of high quality review sites have started asking for payment to put your game at the “top of the heap”. If you can afford it, do it.
Outreach：
- Give your Twitter followers and Facebook fans a heads-up that a new game is coming soon.
- Start sending out teaser screenshots and maybe even a Youtube trailer.
- Engage in conversations with your fans about the game, and keep them abreast of any bugs or problems. Be sure to thank any fan that says they downloaded the game or reviewed it.
- Engage in conversations with your fans about the game, and keep them abreast of any bugs or problems. Be sure to thank any fan that says they downloaded the game or reviewed it.
Paid acquisition：
- Free-app-a-day websites and apps will generate a lot of exposure for you for one day for a lump sum fee. Good for use on launch day.
- Large ad campaigns from mobile ad providers will sell you as many downloads as you can buy, but they will be relatively expensive and require a minimum budget.
- If you’re going to go with these guys, go big and do it within the first week of launch.Self-serve banner advertising will often give you the most bang for your buck, but only after a couple optimization cycles.Best for maintaining position in the charts.
Launching on Android
Press：
- Android users pay significantly more attention to their cadre of bloggers than iOS users, and significant traction in these circles can pay off handsomely.
Outreach：
- Android has strong communities online in forums and Google Groups. Be sure to build a relationship with these communities before your game launches .
Paid acquisition：
- find high-quality users that will be less likely to uninstall your game, so your best bet with paid advertising is to start the campaigns small and optimize them before scaling them.
- Instead of trying to generate a big bump at launch, you should use paid advertising to maintain or increase your ranking over the long term.
如欲閱讀更多文章摘要，請見 每日晨摘
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